Baku Race 2025

One of the most anticipated events of the year is now behind us. This spectacular event, held in the heart of our city, was remembered not only for its moments full of speed and adrenaline but also for the colorful spaces presented by various brands.

One of these was the zone specially prepared by Ploom. During the race days, the activities in our zone gave visitors both entertaining and exciting experiences.

Throughout the race week, the city center was filled with a festive atmosphere: fan zones, thematic exhibitions, and interactive spaces gave fans a real celebration. Among these places, one of the most popular was the Ploom zone.

The Ploom zone, located at JW Marriott, was truly one of the busiest spots during the race days. Every guest who came here stopped being just a spectator and took part in various activities, experiencing something unique.

•  Thanks to the big screens, fans were able to watch every moment live.
•  Comfortable seating and standing areas were ideal for both relaxing and socializing.
•  The product zone was one of the most visited areas by fans. Here, it was possible to get information about the products, try them, and shop on the spot.
• The activity zone became the true entertainment center of the day:

- The Photo Area turned into a place where unforgettable memories were made.

- “Reaction Lab” let fans feel the racing tempo and test their reflexes.

Every visitor in the Ploom zone was an active participant. Guests received a special badge at the entrance and collected stickers for their activities.

Fans who visited the Ploom zone gave very positive feedback about their experience. One group of fans described the Reaction Lab game as “the most exciting part after the race itself.” The photos taken in the photo zone became some of the most shared content on social media.

The Ploom zone held a special place on the race’s entertainment map because:

• Fans were not just spectators but became part of the experience.
• Interactive games and photo opportunities enhanced the race atmosphere even more.
• The product presentation was carried out in a real and natural way.

Ploom added color to fans’ lives during the festival and turned them into active participants.

The activities held here, the social atmosphere created, and the innovative approach presented by the brand turned race days into an interactive and memorable experience that went beyond just watching.