No burning. No tar.* No smell of smoke. Just true tobacco pleasure.
What Is Heated Tobacco by Ploom?Heated tobacco lets you enjoy your nicotine choices in a modern and considerate way. Ploom heats tobacco without burning. This means reduced risk potential due to lower levels of harmful substances compared to cigarette smoke¹ and an overall cleaner experience. All while maintaining a true tobacco taste.
No Smell of Smoke
Heats Without Burning
Unlike traditional cigarettes that burn tobacco, Ploom uses unique Smart HeatFlow technology to gently heat tobacco at the optimal temperature. As heated air circulates through the real tobacco inside Sobranie sticks, a flavorful vapor is released that provides rich tobacco taste in an innovative new way.
More Confidence
With no ash and less lingering tobacco smell than cigarettes on your clothes, hair, and breath³, you can enjoy Ploom in more places - and create more personal moments of sensory satisfaction and social enjoyment.
Sensorial Pleasure
More to Others
With Ploom, you experience consistent taste with every puff. Ploom's Smart HeatFlow technology delivers this with crafted ActivBlend in Sobranie sticks, designed for a rewarding, sensorially rich heated tobacco experience. When AURA heats our tobacco blends to the optimal temperature, it releases agreeable aromas that enhance your taste sensations.
A Cleaner Tobacco Experience
Gently heating tobacco means there's no smell of smoke, during or after use.
Because Ploom emits less tobacco smell than cigarettes, it's more suited for indoor use and in social settings, where permitted, as it is less intrusive to the people around you.² It's why Ploom users can enjoy a heated tobacco experience and stay in the moment.
No burning. No smell of smoke. Just true tobacco pleasure.
Reduced Risk Potential
By heating rather than burning tobacco, Ploom AURA produces overall lower levels of harmful substances compared to cigarette smoke.¹ Important: This does not mean that use of Ploom AURA is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.More Considerate
No smell of smoke, no ash, and no fire make Ploom a better fit for social occasions. It emits less tobacco smell, making it less intrusive to those around you and more suited to indoor use, where permitted.²A Cleaner Tobacco Experience
Ploom also leaves less lingering smell on your clothes, breath, and hair than smoking,³ so you can enjoy the pleasure of tobacco in the moment.
What's the Difference?
Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking.
Heated Tobacco vs. Cigarettes
A more considerate tobacco experience
Heated tobacco devices like Ploom use real tobacco like traditional cigarettes do, but heat the tobacco to create vapor instead of burning it to create smoke. Because the tobacco isn't burned, there's also no ash and no smell of smoke.
Heated Tobacco vs. Vaping
A more genuine tobacco sensation
While both heated tobacco and vaping devices use a similar process of vaporization, heated tobacco devices like Ploom heat real tobacco for a more genuine tobacco taste and sensation than vapes that use flavored e-liquid.
Inside Ploom AURA
HOW DOES IT WORK?The unique HeatFlow technology inside Ploom is optimized for air flow, gently heating the Sobranie tobacco stick from the outside to minimize charring and deliver rich tobacco taste from the first puff to the last. And with the new CleanSeal feature in Sobranie sticks, no loose tobacco falls into the device, making for an even cleaner Ploom experience.
Create Your Bundle
Get everything you need to try Ploom
Ready to start your Ploom journey? Use our Bundle Configurator to put together your own Ploom Kit. Customize your device and front panel colors, then choose any five packs of Sobranie sticks. Your heated tobacco pleasure, your way.
Top 4 Heated Tobacco FAQs
Smart HeatFlow is our advanced signature technology that works to heat tobacco, rather than burning it, ensuring seamless heated airflow with minimal loss of heat or flavor.
In AURA, our HeatFlow technology has been further enhanced to allow you to customize heating intensity to your own personal taste with the Ploom app.
Our signature ActivBlend is an authentic tobacco blend crafted exclusively for Ploom.
It provides you with rich flavor from real tobacco - and it's available in a selection of flavors made to suit your taste.
We created ActivBlend with our highest standards of quality, from seed to stick.
Ploom's Smart HeatFlow technology is now smarter than ever. Your Ploom AURA allows you to customize your experience with heating profiles that you can choose based on your personal taste and intensity preference. And you can manage it all through AURA's dedicated app, which you can get here.
Your AURA has four heating intensity modes - Intense, Balanced, Delicate, and Battery Saver mode. Choose the mode that suits you best for the moment you're in.
To adjust your heating mode, pair your device via Bluetooth and tap on Heating Mode on the Home screen. The app will then offer you a range of options, from Battery Saver to Intense, allowing you to personalize your experience based on your preference.
When you use your Ploom AURA for the first time, its default heating intensity will be set to Balanced.
Please note that the heating mode cannot be changed during an active session. For the best experience, please adjust it before inserting a stick.
Heated tobacco products are products that heat tobacco instead of burning it.
They contain tobacco and release a tobacco-enriched vapor that you can inhale, but with no smoke and less tobacco smell¹.
Ploom is an easy to use heated tobacco product that uses innovative HeatFlow technology to heat Sobranie tobacco sticks from the outside instead of burning them - giving you a satisfying tobacco experience.
You can find out more about the history of heated tobacco, on our blog.
¹ Comparison vs cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom heated tobacco sticks.
* Ploom does not produce tar, generated by the combustion/burning of tobacco.
¹ Based on machine-generated data comparing the levels of select harmful substances in Ploom aerosol relative to 1R6F reference cigarette smoke.
² Comparison vs cigarette smoking. Based on a sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom AURA tobacco sticks.
Based on an odor sensory assessment by a paired comparison test referred to JP Standard (JIS Z 9080 5.2.2). The 18 panelists are trained according to JP Ministry of Environment Notification No.63. The panelists compared the tobacco odor intensity from air that has been exposed with Ploom AURA representative heated sticks (RX3-F, LX6-F, FBRL2-F and GF2CT-F) vs cigarette smoke (Winston Blue).
³ Comparison vs cigarette smoking. Based on a sensory panel testing comparing the odor intensity of cigarette smoke and the vapor from representative samples of Ploom AURA tobacco sticks.
Based on an odor sensory assessment by a paired comparison test referred to JP Standard (JIS Z 9080 5.2.2). The 18 panelists are trained according to JP Ministry of Environment Notification No.63. The panelists compared the overall odor intensity from air that has been exposed with Ploom AURA representative heated sticks (RX3-F, LX6-F, FBRL2-F and GF2CT-F) vs cigarette smoke (Winston Blue).
