An Innovative Alternative to Smoking
WHAT IS HEATED TOBACCO?If you're an adult smoker interested in an alternative to cigarettes with the potential to reduce risk¹, you may want to try heated tobacco as a new option. Ploom uses unique technology to heat tobacco instead of burning it for a genuine tobacco taste sensation that's smoke free, more considerate of those around you, and has reduced-risk potential¹ compared to smoking cigarettes.
No Smoke, Less Tobacco Smell²
Heats Without Burning
Unlike traditional cigarettes that burn tobacco at around 800ºC, Ploom uses unique HeatFlow technology to gently heat tobacco at 316ºC. Heated air circulates through real tobacco to release a flavorful vapor, providing a rich tobacco experience in an innovative new way.
Subtle Aroma
Reduced impact on your environement
Because Ploom creates no smoke and less tobacco smell², it leaves less smell in your environmental space², and has minimal impact on indoor air quality³ compared to smoking cigarettes. This makes Ploom more suited to indoor use and less intrusive to those around you.
The Modern Choice
Less impact on personal hygiene
Ploom also leaves less smell on your hair, clothes, and breath⁴, and less visible staining on your teeth⁵ than smoking, so you can enjoy modern tobacco pleasure with less of an effect on your personal appearance and hygiene.
No Ash
No Charring Means Minimal Cleaning
Cigarettes turn to ash as they burn. Since Ploom heats the tobacco instead, the sticks remain in one piece, creating tobacco vapor with no ash and less mess.
Reduced-Risk Potential
WHAT ARE THE BENEFITS?Ploom is ideal if you’re looking for a modern way to experience a rich and intense tobacco taste with reduced-risk potential compared to smoking.¹
Reduced Risk Potential
Ploom X Advanced is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.90-95% reduction
Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.No tobacco product is safe
Important: This does not mean that use of Ploom X Advanced is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.
What's the Difference?
Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking.
Heated Tobacco vs. Cigarettes
A more considerate tobacco experience
Heated tobacco devices like Ploom use real tobacco like traditional cigarettes do, but heat the tobacco to create vapor instead of burning it to create smoke. Because the tobacco isn't burned, there's also no ash, no smoke and less tobacco smell.²
Heated Tobacco vs. Vaping
A more genuine tobacco sensation
While both heated tobacco and vaping devices use a similar process of vaporization, heated tobacco devices like Ploom heat real tobacco for a more genuine tobacco taste and sensation than vapes that use flavored e-liquid.
Inside the Ploom Device
HOW DOES IT WORK?The unique HeatFlow technology inside Ploom is optimized for air flow, gently heating the tobacco stick from the outside to minimize charring and deliver rich tobacco taste. It sustains the optimal temperature throughout your session, for ultimate tobacco pleasure from the first puff to the last.
Explore The Ploom Portfolio
DISCOVER OUR PRODUCTSBrowse our range of Ploom devices and accessories to enhance your heated tobacco experience.
Discover Ploom X Advanced
Ready for a truly unique heated tobacco experience?
Ploom X Advanced is a unique combination of rich taste, refined heating technology, and personalized style – all coming together to deliver ultimate heated tobacco pleasure from the first puff to the last.
Flavors
Enjoy genuine tobacco pleasure with Sobranie sticks.
Exclusively designed for our HeatFlow technology, Sobranie tobacco sticks reimagine the tobacco experience and let you explore a world of new tobacco taste sensations. Whether you prefer classic tobacco, fresh menthol, or fruit flavors, we have options to suit your taste.
Ready to experience Ploom for yourself?
Try Ploom X Starter Bundle
Shop our Starter Bundle now and get everything you need to begin your heated tobacco journey at home!
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Ploom X Advanced is small, sleek and compact, with a heating engine that uses advanced HeatFlow technology.
Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.
To use the Ploom X Advanced, open the cover, insert the stick, and wait for the LED light to turn off; the device will automatically heat, indicated by a flash and vibration. Once ready, the LED will light up fully, and after your session, a long vibration will signal it’s finished.
They contain tobacco and release a tobacco-enriched vapor that you can inhale, but with no smoke and less tobacco smell.
To register your Ploom X Advanced, scan the QR code in the box with your phone, then follow the steps to sign in or create an account. Enter your details, and if you need help, contact Ploom Care.
¹ Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.
² Comparison vs. cigarette smoking, based on sensory testing comparing odor intensity in air after generation of smoke of Winston Blue cigarette and vapor from Ploom X Advanced (Rich, Fresh and Berry Fresh). The testing were performed with a panel of 12 assessors by external laboratory in Germany. All panel members are selected and trained according to DIN EN 13725:2003. SRA science studies conducted on Ploom 3.0 with Ploom 3.0 stick (non metalized CP)
³ Comparison vs. smoking. SRA science studies conducted on Ploom 3.0 with Ploom 3.0 stick (non-metalized CP).
⁴ Comparison vs. cigarette smoking, based on sensory testing comparing odor intensity on human hair/100% cotton exposed to smoke of Winston Blue cigarette and vapor from Ploom X Advanced (rich, fresh and berry fresh). The testing were performed with a panel* of 12 assessors by external laboratory in Germany. All panel members are selected and trained according to DIN EN 13725:2003. SRA science studies conducted on Ploom 3.0 with Ploom 3.0 stick (non metalized CP).
⁵ Comparison vs. cigarette after use, based on color comparison of teeth exposed to smoke of Standard reference cigarette (1R6F) and vapor from Ploom X Advanced (Rich, Fresh and Berry Fresh). Exposure was conducted in our internal laboratory and color measurement was conducted by external laboratory in Japan. Bovine teeth were used for this study with reference to ISO 28399. SRA science studies conducted on Ploom 3.0 with Ploom 3.0 stick (non metalized CP).
