Ploom at Dream Fest Sea Breeze

The summer season brought rhythm, energy, and unique experiences to Baku. The Dream Fest International Music Festival, held from July 23 to 26, took place at Seebreeze Resort, far from the city center but right in the heart of music. Over four days, the festival brought together music lovers with both local and international famous performers, creating an unforgettable atmosphere.

This year, Ploom was also part of Dream Fest. Combining personal taste, technology, and aesthetic elegance, Ploom offered festival participants not just a presentation but a real Ploom experience. Our sales point set up in the Sea Breeze area became the center of this experience.

Dream Fest has now become an anticipated summer tradition every year. Held by the sea in an open-air setting, this festival offers its guests not only music but also a feeling of freedom, socialization, and a lifestyle experience. This year was no exception, artists from different genres, live performances, and an energetic crowd made Dream Fest unforgettable.

A noticeable change in the festival structure was the increase in experience-based brand zones. Participants not only listened to music but also had the chance to engage directly with brands, explore products, and connect. In this sense, Ploom's presence was timely and exciting.

This year, well-known performers such as Emin, Aygun Kazimova, Zulfiya Khanbabayeva, Tunzale Agayeva, Zamig Huseynov, Faig Agayev, Nigar Jamal, Miri Yusif, Efendi, CEZA, ALIZADEand others took the stage at Dream Fest. Their energetic and emotional performances gave festival participants unforgettable moments. The entire music experience felt even more enjoyable and unique when experienced in Ploom's smoke-free, aesthetic, and stylish atmosphere.

One of the most striking innovations presented by Ploom at Dream Fest was the limited edition “Aqua Halo” collection. The device, back cover, and carrying pouch included in Ploom’s limited collection featured a color palette typical of the summer months, combining comfort and aesthetic appeal to perfectly match the festival atmosphere.

Aqua Halo stands out not only in appearance but also provides a premium feel to the touch.

Its design was inspired by the freshness of the ocean and the sparkle of sunlight on water. That’s why the product gained attention not only as a technical addition but also as a symbol of personal taste and summer energy.

Festival guests:

● Experienced Aqua Halo firsthand;

● Received detailed information from consultants about device compatibility and customization;

● They tested their choices on the spot using the Ploom X Advanced.

The launch of Aqua Halo once again proved that Ploom doesn’t just offer technology, it creates space for personal style expression.

Throughout the festival, guests had the opportunity to explore the latest devices and discover flavor options at Ploom’s pop-up store zone.

Ploom X Advanced device:

● Heats tobacco without burning it using HeatFlow™ technology, offering a smoke-free, clean experience;

● Stays ready with the Auto-On function;

● Offers a seamless session with unlimited smoke and a 5-minute session;

● Visually customizable panels allow for a unique style.

Sobranie sticks:

● Amber, Gold, Silver, Azure, Purple, Amarillo, Baize Option — each with its own unique flavor profile;

● The sticks were tested with the device on-site, helping participants find their perfect match;

● One of the most popular options was Purple — known for its berry freshness and menthol balance.

At this zone, Ploom users didn’t just get to know the device, they experienced technology in a space where they could express their own tastes.

Ploom’s participation at Dream Fest wasn’t just a brand showcase. It was a moment where real user experience was created, showing how technology can become part of lifestyle. Our sales point, product displays, and personalization features turned our area into one of the most popular brand zones of the festival.

Even though the season filled with music, technology, and personal style is now behind us, the experience brought by Ploom will be remembered for a long time. Because this experience wasn’t just about a product, it was about the tasteful expression of individuality.