What is Ploom AURA?
A new way to experience heated tobacco pleasure.
True Taste Throughout
Smart technology, smoother sensations.
Ploom AURA's Smart HeatFlow technology heats tobacco without burning it, delivering toasted tones and pleasant aromas from the first puff to the last.
With a wide variety of sensational flavors, from timeless tobacco to cool, fruity, and capsule options, you're sure to find Sobranie sticks to suit your every taste and moment.
Goes With You
Slimmer and more convenient.
Sleek curves and premium materials give Ploom AURA a distinctively stylish look that fuses balance and durability. Its slimmer size and fluid design makes it a natural fit for your palm, pocket, or purse - perfect for pleasure on the go. And with our range of elegant colors and stylish accessories, you can personalize your AURA to express yourself and make your experience even more seamless.
Ready for Pleasure
A smarter, more intuitive device.
Enjoying ultimate heated tobacco pleasure couldn't be easier. Ploom AURA auto-starts the instant you insert an Sobranie stick and quickly heats to the optimal temperature for a rich tobacco taste sensation. You'll enjoy unlimited puffs for five seamless, pleasure-filled minutes. Or, you can tailor your session length and intensity to your taste with our simple Ploom app.
Next level experience
Power for a Pack
Ploom AURA's battery has enough power to heat 20 Sobranie sticks.
Don't Rush the Ritual
Ploom AURA’s Smart HeatFlow technology gives perfectly-timed rituals
Stay in the Moment
No fire, smoke, or ash make AURA a better fit for more social occasions.
Unlock More with the Ploom App
Adjust the intensity of your tobacco experience, locate your device, enable your personal lock, manage your battery, and more. Learn more
New Sobranie Sticks for Ploom AURA
Explore the sensational additions to our range of flavors and find your new favorites.
Enhanced Sticks. Exciting New Flavors.
Explore our range of familiar and intriguing flavors, enhanced to amplify your pleasure.
The new CleanSeal feature prevents loose tobacco from falling into the device for an even cleaner Ploom experience.
Express Yourself with New Ploom Accessories
Add a personal touch to your tobacco ritual and match any look or occasion with our stylish and practical collection of AURA accessories.
Personalize Your Ploom AURA
Transform your device's look with our striking new range of front panels and matching
back covers, plus exclusive limited editions that truly stand out.
Ploom AURA FAQs
Introducing Ploom AURA, your intuitive heated tobacco device. Sleek, compact, and our smartest device yet, Ploom AURA combines seamless design with leading technology to bring you true tobacco pleasure.
Powered by our signature Smart HeatFlowTM technology, your tobacco is heated rather than burned, giving you rich tobacco taste from first to last puff.
Customize your heating preferences through Ploom AURA's dedicated app, or personalize your device with colors and accessories to match your style.
If you’d like to learn more about Ploom AURA, head over to our blog.
Your new Ploom AURA will arrive set to Shipping Mode. To exit Shipping Mode, you'll need to plug it in briefly, connecting the USB-C cable to the base of your device. You can charge the device for just a few minutes and start using it straight away. Alternatively, if you want to fully charge the device, leave it plugged in until the LED line flashes ten times and vibrates simultaneously. Ten LED light flashes will only happen when you exit Shipping Mode. Every time you charge your device from now on, the LED light will blink twice and then turn off to indicate a fully recharged battery.
Getting started with Ploom AURA couldn't be simpler. Here's how:
1. Open the top slider on your device, uncovering the heating chamber. (When you open the slider, the LED will indicate your device's current battery level.)
2. Insert the stick gently until it stops - the colored line on the tobacco stick will disappear just below the hole (you can see the line if you angle the device).
3. With the new Auto-Start function, the device will begin heating automatically and the LED line will blink to indicate pre-heating is in progress. Wait until the device vibrates twice.
4. Puff gently in the beginning until you find your way. For the best experience, we recommend taking slow, 2-3 second puffs. Your session will last for five minutes1, allowing unlimited puffs2.
To use Ploom AURA without its Auto-Start function, press and hold the button area, just below the LED line, for about a second. You'll feel one long vibration and see a blinking LED light, indicating your device has started heating.
Ploom AURA will pre-heat in 25 seconds for all modes except Intense mode, which will take 30 seconds.
1 Session length differs for different modes. Balanced heating mode is set by default with session time of 5 minutes.
2 ≥20 sticks in 25° C environmental conditions. Number of sticks per charge varies with heating profile, battery degradation, and actual usage conditions.
During regular charging, the LED line blinks until fully charged. When the battery is fully charged, the LED line will blink twice and then turn off.
However, if you plug in a brand new Ploom AURA device to exit Shipping Mode and choose to fully charge the battery at that time, just this once the LED line will blink ten times and turn off to indicate a fully charged battery.
