Ploom Mercedes-Benz Fashion Week

Mercedes-Benz Fashion Week Azerbaijan, held on November 26–30, brought together fashion, art, and modern lifestyle in the heart of the capital. Stylish presentations, collections by renowned designers, and a creative atmosphere made the event one of the most talked-about happenings in the city.

Within this fashionable ambiance, Ploom also introduced its special zone, offering visitors a distinctive experience. Guests had the opportunity to get closely acquainted with the products and take a step closer to the brand’s world.

Held on November 26–30, Mercedes-Benz Fashion Week Azerbaijan brought the vibrant energy of fashion to Baku. Taking place in the city center, this five-day event was not just about runway shows — creativity, elegance, and unique perspectives could be felt in every corner.

As soon as one stepped into the venue, delicate lights, dynamic music, and a creative atmosphere reflecting the designers’ styles drew attention. Each presentation told a story, and every detail reflected the spirit of fashion.
The exhibition was not just a fashion showcase, but also an opportunity to gain inspiration and rediscover personal style. Different brands, engaging stands, and a lively environment added special energy to the event. Fashion Week had become a space where creativity and trends met for both professionals and those simply passionate about fashion.

Within this dynamic atmosphere, Ploom also found its place. The brand’s elegant and minimalist design perfectly matched the overall aesthetics of the event. The Ploom Zone, with its calm and cozy atmosphere, offered visitors a moment of relaxation — a pause in the energetic flow. Guests not only found comfort there but also got closely acquainted with the innovations presented by the brand.

As always, Ploom’s zone was designed aesthetically and with guests’ comfort in mind. Our goal was to let visitors not only “see” the product but also “feel” it. We believe this goal was fully achieved.

Guests explored the products and received answers to their questions about devices and other Ploom products from our team members.

The setup of our zone was simple, with logos and brand elements subtly integrated giving visitors a natural and peaceful experience.

The most memorable aspect for those who visited the Ploom Zone was the interactivity. Guests were able to:

• Get closely acquainted with the products
• Discover different flavors
• Receive detailed information about the products and devices from our staff
• Relax and share their experiences in a special area reserved for VIP guests

Renowned artists and influencers also attended the Mercedes-Benz Fashion Week Azerbaijan event. They visited the Ploom Zone, explored the products, and shared their experiences in interactive corners.

Artists and influencers participating in the event not only tried our products but also relaxed in a tastefully designed area within our zone.

The goal in the Ploom Zone was not just to showcase the product. It was to combine taste, comfort, and personal experience. While exploring the products they were interested in, our guests discovered their individual preferences and got to know the brand’s world more closely.

This event became a unique experience for both visitors and Ploom. Guests interacted with the products, fully immersing themselves in every moment, and experienced the comfort and style that the brand represents.

Mercedes-Benz Fashion Week Azerbaijan was not only an opportunity for Ploom to present its products but also a chance to directly engage with visitors. The event’s interactive and creative atmosphere, the participation of renowned guests, and the unique experience offered in the Ploom Zone further highlighted the brand’s modern and stylish image.

Such events provide invaluable opportunities for brands to present their products through both creativity and technology. Ploom’s experience at Mercedes-Benz Fashion Week Azerbaijan once again proved that taste, comfort, and style are always more captivating when they come together.