History of the Sobranie Brand

Sobranie, is one of the brands with a long-standing tradition in the tobacco industry. Founded in London in 1879, the brand was formed as part of Britain’s tobacco culture of that time. Its creation dates back to the late 19th century, during the rise of individual tobacco production in Europe.
Over the years, Sobranie has evolved by adopting various production methods and technologies. One of the brand’s main features is its ability to adapt to heated tobacco technology and modern production standards while remaining loyal to its traditional tobacco blend. This history, which began in London’s tobacco markets, later led to international recognition.

The history of the Sobranie brand dates back to the late 19th century, a period when industry and trade were rapidly developing in Great Britain. Founded in London in 1879, the brand stood out for its unique approach and production techniques in tobacco manufacturing.

At that time, Sobranie products were produced in limited quantities, with special attention paid to the quality of different tobacco blends.

Over time, Sobranie gained recognition in the tobacco industry and entered the markets of various countries. The brand’s production principles, the origin of the tobacco, processing methods, and maintaining consistent product quality, have remained unchanged over the years.

In the modern era, alongside traditional tobacco products, Sobranie is also presented in formats compatible with heated tobacco technologies. These changes reflect the brand’s long history and its ability to adapt to innovations in the industry.

Over time, Sobranie products have undergone changes in both design and composition. The brand’s various series are made with different types of tobacco and aromatic blends. Sobranie Gold, designed in golden tones, stands out with more classic and rich notes, while Sobranie Silver offers lighter and more balanced tones.

Fruit- and menthol-based series (Sobranie Ruby, Azure, and Purple) are aimed at more modern tastes. These varieties reflect the changes in the tobacco industry, the growing consumer demand and increasing interest in diverse flavor profiles.
The brand’s design approach has also evolved in parallel. While earlier packaging was simple and classic, modern models highlight minimalism and visual simplicity.

The development of technology has also brought changes to the tobacco industry. Modern approaches are now based on heating the tobacco instead of burning it. Since no combustion occurs during this process, the taste and aroma balance of the tobacco remains more stable.

Ploom devices are among the systems that use this technology. Their operating principle is based on heating tobacco sticks to a specific temperature. Sobranie sticks are designed to be compatible with this system and are integrated into the heating technology.

This combination aligns the concept of quality, rooted in traditional tobacco production, with modern technological solutions. Sobranie’s long-established manufacturing experience has been brought together with Ploom’s technological approach to create a new-generation usage format.

Sobranie’s production principles, history, and quality-based approach continue today in the field of alternative tobacco use. This process reflects the changes in both production and consumption habits and shows the role of modern technology in the tobacco industry.