Race Excitement: Ploom with You

Races that combine speed, technology, and adrenaline attract thousands of people every year to screens and event venues. In the spring of 2025, this amazing excitement returns to Baku. This promises an unforgettable experience not only for drivers but also for fans.

This year, one of the most exciting festival stops will be the Ploom Zone.

For fans, it’s not just about the turns; the experience around the race is also important. Ploom knows this, and this year in Baku, it will create a unique space offering fans much more than just watching.

The Ploom Zone at JW Marriott will be a place where fans can watch every moment of the race and participate in various activities, doubling the excitement of the day.

Here’s what awaits you:

• Large Screens – watch every speed-filled moment without missing a detail.
• Comfortable Viewing Areas – options for both seating and standing.
• Sales Zone – get to know Ploom products, taste tests, and make purchases.
• Activation Zone – two main areas: photo zone and interactive game zone to test your speed and reflexes.
• Gamification System – collect stickers at every step and win gifts.

Every activity you do at the Ploom Zone opens new opportunities. Everyone is welcomed with a badge and a special sticker system at entry. Then:

• Trying products
• Get advice from experts
• Purchase at the sales point
• Participate in Reaction Game Center and Photo Zone

All these steps will earn you stickers. You can exchange collected stickers for various Ploom gifts on the same day. Thus, your race day doesn’t just end with watching; it becomes more meaningful with souvenirs and rewards in your hands.

For years, the race has been a unique experience for both participants and fans. This event in the city center attracts global attention.

Ploom’s activities during this event are not just about the event itself but also aim to build a connection with its followers and customers. The main goals here are:

• Provide fans with interactive experiences
• Allow product demonstration and testing
• Make sales and special offers accessible
• Make every visitor part of the active process

At Ploom Zone, there is no concept of a “passive viewer.” Everyone has a role, activity, and reward.

International races are not only about speed and winning but also days when the city shines on the global stage. For fans, it’s a collection of memorable experiences. The Ploom Zone is one of the most unique places for this experience. It combines race watching, product testing, game participation, and winning gifts in one place.

This fall in Baku, speed, technology, and entertainment come together. And Ploom is here to let you experience more than just watching the race.