In Formula 1 days, Baku will be full of speed and fun. Fan zones, live music, games and the Ploom Zone at JW Marriott Absheron will make your time unforgettable.

Only a Few Days Left Until Formula 1

From September 19–21, 2025, Baku will once again be in the world’s spotlight. The Baku City Circuit, one of the most exciting city tracks on the Formula 1 calendar, will challenge drivers and offer fans an unforgettable experience this year as well.

The Baku track offers a unique experience for both drivers and fans. Tight corners, long fast straights, and the harmony between the city’s historic and modern architecture make every race memorable.

This year, the event is not just for watching the race but also for fully experiencing the Formula 1 atmosphere in the heart of the city. In particular, the Ploom Zone, set up at the JW Marriott Absheron hotel, will become a unique center for both fans and guests. Here, speed, technology, and fan excitement come together in a special environment.

Race Atmosphere and Festival Vibes

Formula 1 is not just a sport; it’s also a city festival. During race days, Baku’s streets and the Caspian coast turn into a true celebration.

● Fan zones will be full of live music, DJ performances, and interactive games.

● Entertainment along the city center and boulevard will offer programs for visitors of all ages.

● An international atmosphere will bring fans from around the world together to share the excitement.

This atmosphere is not just about watching speed—it’s a full experience filled with culture, music, and entertainment.

The Heart of the Race Excitement – Ploom Zone

One of the main places enhancing the Formula 1 experience this year is the Ploom Zone at JW Marriott Absheron hotel. Here, visitors can watch the race and enjoy interactive experiences.

The Ploom Zone will include four main modules:

1. Large LED screens to watch every moment of the race live.

2. Comfortable seating and standing areas to spend time with friends.

3. An activation zone for games and special interactive entertainment.

4. A product zone to get to know and purchase Ploom devices up close.

Gamification and Rewards – Fun at Every Step

Every guest at the Ploom Zone will receive an F1-style badge at entry and can participate in various activities through a sticker collection system. Activities that earn stickers include:

● Product advice

● Taste testing and voting

● Device registration

● Purchases

● Photo zone

● Participation in the Reaction Lab

Guests will earn exclusive rewards based on the number of collected stickers.
Rewards include thermos bottles, keychains, caps, bags, and special surprises available only to Ploom users.

From September 19–21, Baku will be full of speed, energy, and entertainment. Fan zones, music, the interactive Ploom area, and unique gifts will turn the Formula 1 experience into a full festival atmosphere, far beyond a sports event.

If you have Formula 1 Baku tickets, don’t just enjoy the excitement from the stands. Visit the Ploom Zone at JW Marriott Absheron and make your race days even more memorable.

Here, you can:

● Watch the race comfortably on large screens

● Participate in games

● Earn exclusive gifts

● Enjoy time with friends in a premium environment

● Explore Ploom products up close

This fall, Baku will shine in the world with Formula 1. Don't miss out on being a part of this amazing event.

Discover All Blog Articles

Our latest news and updates

Are you over 18?

Only existing adult smokers in the Azerbaijan are permitted access to this website and to Ploom products.

Ploom products are not smoking  cessation aids, and like all tobacco products, are not risk free.

Our sticks, for use in combination with Ploom devices, contain tobacco and nicotine. These products are not risk free and are intended for existing adult smokers or vapers only. Please note, we will need to confirm your age during the checkout process.

For more information please visit the Terms of Use page.

Confirm