Look out for the slim, sleek silhouette of the new Ploom AURA
Our most distinctive design to date, Ploom AURA, the next generation of heated tobacco pleasure, is only 2 weeks away.
Seamless tobacco pleasure with Ploom AURA
Seamless moments of tobacco pleasure will be accessible in seconds with the Smart HeatFlow technology and advanced connectivity encased in Ploom AURA’s sleek silhouette.
Simple to carry thanks to the satisfying grip of its smooth satin finish and reflective front panel. Ploom AURA’s design has been inspired by nature’s fluid lines and formed to fit naturally in your palm, pocket or purse.
Ploom AURA - slimmer, smarter, smoother
Amplify your moments of heated tobacco pleasure with Ploom AURA.x
Insert your choice of Sobranie stick and Ploom AURA will automatically heat it to the optimum temperature. Ready in just 25 seconds,* you can relish rich tobacco tastes and the pleasing aroma that enhances them from first puff to last in every session.
There’s no smell of smoke on clothes, hair or breath or in the air around you, because Ploom AURA’s Smart HeatFlow technology heats tobacco without burning.
Ploom AURA – heated tobacco pleasure amplified
A fusion of cutting-edge design and exceptional materials, Ploom AURA has been crafted to be as durable as it is distinct. Rekindle your tobacco ritual with the new Ploom AURA. Whether that is quietly at home listening to the latest news, on the go throughout the day, or in the evening as you socialize with friends.**
Embrace your tobacco taste preferences with Ploom AURA.
Discover more with Ploom AURA
Tactile, intuitive design and completely customizable, Ploom AURA will offer the ultimate choice in self-expression for adult nicotine product users searching for a lasting, more considerate experience.
Experience sensational with Ploom AURA.
*25 seconds for all heating modes except "Intense" (30s)
**Adult nicotine product users.
