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Does a 90 - 95% substance reduction rate mean that Ploom X Advanced is safer than cigarettes?

90-95% reduction on average in 9 toxic substances¹.

Ploom X Advanced is an innovative heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes. Ploom X Advanced shows, on average, a 90-95% reduction in the levels of 9 constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.

IMPORTANT: THIS DOES NOT MEAN THAT USE OF PLOOM X ADVANCED IS SAFE OR ELIMINATES HEALTH OR ADDICTION RISKS ASSOCIATED WITH TOBACCO USE. NO TOBACCO PRODUCT IS SAFE. 

Learn more about how Ploom is different from smoking and vaping in our experts' video.

 

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¹ Based on available machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced.