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What are heated tobacco products?

Heated tobacco products are products that heat tobacco instead of burning it. 

They contain tobacco and release a tobacco-enriched vapor that you can inhale, but with no smoke and less tobacco smell¹. 

Ploom is an easy to use heated tobacco product that uses innovative HeatFlow technology to heat Sobranie tobacco sticks from the outside instead of burning them - giving you a satisfying tobacco experience. 

You can find out more about the history of heated tobacco, on our blog. 

Learn more about how Ploom is different from smoking and vaping in our experts' video. 

 

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¹ Comparison vs cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X Advanced heated tobacco sticks.